by Kristy | Feb 13, 2020 | Health promotion, Marketing and advertising, Social media
You don’t need to be cupid to make your followers fall in love with your content on Valentine’s Day. You just need a little advanced thinking, a pun or two relating to your organisation, and of course plenty of emojis. Over the years I’ve seen some fantastic...
by Kristy | Jan 9, 2020 | Blogging, Marketing and advertising, Social media, Twitter, Websites
No one really wants to hear about all the pilates I’ll be doing next year, rather let’s talk about social media strategy and what I’ll be doing differently in 2020 and beyond. Digital platforms are ever-changing and therefore our strategies must evolve too. A great...
by Kristy | Aug 1, 2019 | Marketing and advertising
By Kristy Schirmer When I receive an email invitation to speak at a conference or event it always feels like a privilege. However, the internal deliberations begin usually by the second sentence of the email invitation, at the point where it becomes clear if the offer...
by Kristy | Mar 12, 2015 | Marketing and advertising
Like most skills, pitching an idea is a learnable skill, not one that comes naturally. Ideas take many forms. Your idea might be: an app a resource an intervention tool a service a new position in an organisation a new policy direction. Regardless of what it is...
by Kristy | Nov 27, 2013 | Marketing and advertising
I like to think of myself as reasonably media literate with a pretty good bullsh!t detector for marketing ploys. I mean, I have a Master of Public Health and I watch the Gruen Transfer every week, that pretty much makes me an expert right? This year I was...
