You don’t need to be cupid to make your followers fall in love with your content on Valentine’s Day.

You just need a little advanced thinking, a pun or two relating to your organisation, and of course plenty of emojis.

Over the years I’ve seen some fantastic government, not-for-profit and health-focused organisations create funny, relevant and relatable content for Valentine’s Day, so I’ve put this together for your inspiration.

Pelvic Floor First (Facebook) 2019

SA Health (Instagram Stories) 2019

1800MyOptions (Instagram) 2020

Motor Accident Commission of South Australia (Instagram) 2017

Heart Foundation Walking (Instagram) 2017

Bowel Cancer Australia (Instagram) 2017

PANDA Australia (Instagram) 2017

Take home message: Keep it relevant to your organisation. 

You don’t have to make it about falling in love, but remember the broader themes around valentine’s day and think about how you can lean into a particular angle:

  • Love
  • Relationships
  • Dating
  • Matchmaking
  • Consent
  • Gifts
  • Tackiness
  • Cliches
  • Cutesy puns
  • Friendship
  • Caring
  • Commercialism 
  • Love is love
  • Breakups and heartbreak
  • Sex

With ‘day’ based content like Valentine’s Day, I always recommend posting early in the day to show you’re proactive, and frankly, that you’re the cleverest.

You can post a simple Facebook or Instagram post, or even a series of Instagram Stories.

If you’re on Insta, remember the hashtags!

Here are a few to get you started:

#ValentinesDay (obviously)




#ValentinesDay❤️ (where there’s an emoji at the end it is a different hashtag to without)



A final tip is to double check your emojis over at and this set of emoji combinations too. This is especially true for my nutrition colleagues with all your eggplant and peach emojis.

If you see any Valentine’s Day content on social media that makes you smile, be sure to tag me in @zockmelon.

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