Health promotion, social media consulting

Posts Tagged social media

Zockmelon Community Feedback 2016

By Kristy Schirmer Over the past few months we have asked our newsletter subscribers and social media followers to provide us with feedback on how we can continue to serve the public health and health promotion workforce.   Here’s what we learnt: We are delighted to say that you are enjoying our content and offerings, but that we need to provide more. More on new tools like live video, but also professional platforms like LinkedIn and Twitter. Some specific suggestions included: “Information on what the most effective platforms/strategies are for outcomes like engagement, information-sharing/exchange etc.” “Tips for using social media

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Is Fitspiration all bad? Culture and community vs public health messaging

By Shelley Ratcliffe Is Fitspiration all bad? Culture and community vs public health messaging   A little bit about me… Hi everyone, my name is Shelley Ratcliffe and I’m a third year health science student, majoring in health promotion at Flinders University. I am writing this as part of the work placement I’m currently undertaking with Zockmelon. For someone who, up until about 8 weeks ago, was a complete social media novice, this placement has been an eye-opening experience.   Prior to university, I worked in the fitness industry. I was a personal trainer, I taught fitness classes and also

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Anzac Day Social Media – What should our organisation post?

By Kristy Schirmer   Are Anzac Day social media fails ‘Fresh in your Memories’?    If you are reading our humble little blog, there’s a good chance you are not part of an Australian supermarket duopoly. Rather you are most likely a health or community based service, small Government agency or other NGO.   If your organisation is nervous or unsure about what to post on social media on Anzac day there is good reason. Social media posting sans strategy (AKA posting content willy nilly) is a big risk.   Let’s talk about the pros and cons of putting out

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Goodbye SumAll, but I never really needed you anyway

By Kristy Schirmer This morning I received an email from someone I didn’t know called Dane Atkinson. An annoyance of mine is businesses who send emails from employees rather than the business name in an attempt to get people to open their emails. This is a pet peeve of mine (I’m looking at you PostPlanner) but that’s not what today’s rant is about.   Instead, SumAll (ahem, Dane) was letting me know that their free service is is becoming premium only, and at a cost of $99/month, or half price for existing users.   First of all, that is quite

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Social Media Case Study: Children of Parents with a Mental Illness national initiative

Huge thanks to Sarah Horwood, Online Manager, COPMI for sharing her insights with our blog readers. Background The Children of Parents with a Mental Illness (COPMI) national initiative promotes better outcomes for children who have a parent with a mental illness. We produce information for parents with mental illness, young people, their family and friends that complements interactive online training courses and resources for allied health professionals who work with them. The COPMI national initiative has a presence on Facebook, Twitter, YouTube, and more recently on LinkedIn. Whilst there are pros and cons to the use of each platform, Facebook is the most effective driver

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10 tips for using social media to promote health: reflections from Fertility Week (Guest Blog)

By Rebecca Zosel, Health Promotion Advisor, Victorian Assisted Reproductive Treatment Authority (VARTA). I recently had the privilege of managing a national fertility awareness campaign, which gave me the opportunity to engage with social media more intimately than before. I suspect like many Gen X’ers, I’m familiar with different platforms (i.e. Twitter, Facebook, LinkedIn) but was not au fait with using social media professionally, in order to promote health. My experience with Fertility Week confirmed my suspicion: social media is an extremely useful and cost-effective tool for targeting, reaching and engaging new audiences. As public health practitioners concerned with access and

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Who I follow to keep up to date on social media

By Kristy Schirmer Every day I read one or more recent articles, blog posts or stats about social media. Most of the time, these are written for businesses in mind who have different objectives than public health organisations.  My job is to then translate social media tools and trends for public health purposes. The following are the people and pages I follow that I find the most helpful in keeping up to date on social media.  If you want to fully immerse yourself in social media as much as I do, you might like to check these out. In no

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What do social media and moving house have in common?

By Kristy Schirmer We recently moved house. With two little kids. I can sense your sympathetic looks as you read this. Amid the chaos,  I realised that not only do social media and health promotion have a lot in common, but so do social media and moving house. Here’s why: Both cost time AND money. Need I say more. Outsourcing is an option but it has risks. You can outsource your packing, removalists and even your unpacking, but unless your removalists are well briefed you can end up with a new house with all the wrong things and all the wrong places.

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A new way of working in health promotion – one year in

By Kristy Schirmer Zockmelon celebrates our first birthday since launching in May 2013. Yay us! This means it is time for some celebration and reflection. The way health promotion is done and by whom is changing.  The mass disinvestment of health promotion across a number of Australian states now means that health promotion work is being done by different kinds of people and sectors.  Increasingly specialised health promotion positions can be found in local government, by private providers such as us and of course in Medicare Locals (for now). My health promotion mentors have always advised me to ‘follow my

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Guest blog: Ten Reasons to use Twitter by Tarun Weeramanthri

This article first appeared in ‘InTouch’, Newsletter of the Public Health Association of Australia, March 2014. Republished with Tarun’s permission. By Tarun Weeramanthri, Executive Director, Public Health and Clinical Services Division, WA Health Twitter: @tarunw Recently a colleague asked me why I put time into social media. My initial response was to mumble something along the lines of ‘the world’s changing, we have to go with it’. A little more thought and I realised that a year ago, I was using three social media tools – most often Yammer (internal micro-blogging just for departmental staff), followed by LinkedIn (professional networks), and Twitter (anyone). Now I

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