Health promotion, social media consulting

Posts Tagged apps

Judging the big hitters: Faming and shaming how parents and children are targeted by advertising

Judging the big hitters: Faming and shaming how parents and children are targeted by advertising

I like to think of myself as reasonably media literate with a pretty good bullsh!t detector for marketing ploys.  I mean, I have a Master of Public Health and I watch the Gruen Transfer every week, that pretty much makes me an expert right? This year I was honoured to be invited on the judging panel of The Parents’ Jury Fame and Shame Awards.  I have followed the Fame and Shame Awards for several years, voted and keenly interested in the ‘winners’.  I also refer to the apps nominated in the ‘Digital Ninja’ category as the very reason health promotion

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What health promotion can learn from GovHack

The Zockmelon team are big fans of The Apprentice UK, the version with the gruff-but-with-a-heart-of-gold Lord Alan Sugar. On the reality show, contestants work in teams bickering and sorting out their pecking orders in order to achieve something that would normally take months of work in an ordinary business environment. The closest thing to this for us was Unleashed Adelaide, the South Australian event for GovHack 2013. We had under 48 hours to complete a technical solution (such as an app or website) using data ‘unleashed’ by Government departments. However, GovHack represents far more than a competition. For people working

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How Zockmelon was born

How Zockmelon was born

Imagine a leisurely drive through the winding Adelaide Hills in Autumn.  A couple chatting together with no distractions, as their baby sleeps peacefully in the back seat.  This was the scene when James and I first started talking about how much potential there was for apps to be used in health promotion and public health. Granted, not all couples would have conversations like this.  But this was a conversation between a health promotion practitioner and a software developer.   I imagine the conversations between a butcher and a teacher, or an artist and a mechanic would be quite different.  I digress.

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