Health promotion, social media consulting

Posts Tagged Public health

Guest Blog: Australian Health Promotion Association (SA Branch) Report from World Congress on Public Health

Guest Blog: Australian Health Promotion Association (SA Branch) Report from World Congress on Public Health

Guest Blog: Australian Health Promotion Association (SA Branch) Report from World Congress on Public Health What were the key themes from the World Congress on Public Health?   Presentations from the World Congress of Public Health collectively highlighted the relevance of underlying social determinants of health which shape health outcomes. With increasing rates of non-communicable diseases globally, increased funding to preventative approaches is critical as well as economically beneficial in reducing the costs associated with the burdens of ill health. Both political and commercial determinants of health were a key focus of numerous keynote presentations, which set the scene for

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Report from World Congress on Public Health 2017

Report from World Congress on Public Health 2017

  “Voices, vision, action” Reflections from the World Congress on Public Health By Kristy Schirmer   “Voices, vision, action” set the energetic tone for the 15th World Congress on Public Health  (#WCPH2017) with “action” the resonating message that we need to remember as public health professionals. Specifically, action of the political kind.   The call to advocacy action Set in a political backdrop of conservative politics and “fake news”,  World Congress on Public Health keynotes Martin McKee, Bettina Borisch and Mike Daube delivered an advocacy call to arms to delegates.   Martin McKee urged us to hold politicians and industry to

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Is Fitspiration all bad? Culture and community vs public health messaging

By Shelley Ratcliffe Is Fitspiration all bad? Culture and community vs public health messaging   A little bit about me… Hi everyone, my name is Shelley Ratcliffe and I’m a third year health science student, majoring in health promotion at Flinders University. I am writing this as part of the work placement I’m currently undertaking with Zockmelon. For someone who, up until about 8 weeks ago, was a complete social media novice, this placement has been an eye-opening experience.   Prior to university, I worked in the fitness industry. I was a personal trainer, I taught fitness classes and also

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Guest blog: Ten Reasons to use Twitter by Tarun Weeramanthri

This article first appeared in ‘InTouch’, Newsletter of the Public Health Association of Australia, March 2014. Republished with Tarun’s permission. By Tarun Weeramanthri, Executive Director, Public Health and Clinical Services Division, WA Health Twitter: @tarunw Recently a colleague asked me why I put time into social media. My initial response was to mumble something along the lines of ‘the world’s changing, we have to go with it’. A little more thought and I realised that a year ago, I was using three social media tools – most often Yammer (internal micro-blogging just for departmental staff), followed by LinkedIn (professional networks), and Twitter (anyone). Now I

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Getting your event in the Twitterverse

By Kristy Schirmer Are you planning an event or conference?  Here’s all you need to know about how to have participants and presenters disseminating and networking using Twitter.  PS. This applies to any virtual events and webinars too, not just live events. Why? http://ideeclic.com/cash-advance-amory-ms Tweeting at conferences helps to summarise and disseminate research and ‘take home’ lessons from sessions. It offers benefits for: People back in the office who are unable to attend to get a sense of the event and the issues discussed. For attendees/participants to consolidate their learning and ask questions. Not everyone likes a roving microphone. For

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2014 Planning Tool for Health Promotion Practitioners

We love to plan here at Zockmelon, and are yet to meet someone who works in health promotion who doesn’t love a planning tool! We encourage you and your health promotion or public health team to do the same with our 2014 reflection and planning tool.  This is not a tool for your projects per se.  Rather it is a tool for you as the practitioner and your team.  This is designed to act as an adjunct to existing performance development plans your organisation may already have in place.  This plan addresses areas like coping with uncertainty (common with health

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Health Promotion – We need to talk

Health promotion has oft reflected that it needs to get better at talking outwardly, promoting its relevance to society and the bottom line of the government. However, it dawned on me recently that we also need to think about how health promoters, AKA health promotion type folk, talk to each other.  By that I mean inward, professional conversations, discussions or debates. I was talking to a public relations consultant recently and she remarked that she had to have a social media presence in particular on Facebook because that’s where her primary group of clients (mums who run businesses) hang out.

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Judging the big hitters: Faming and shaming how parents and children are targeted by advertising

Judging the big hitters: Faming and shaming how parents and children are targeted by advertising

I like to think of myself as reasonably media literate with a pretty good bullsh!t detector for marketing ploys.  I mean, I have a Master of Public Health and I watch the Gruen Transfer every week, that pretty much makes me an expert right? This year I was honoured to be invited on the judging panel of The Parents’ Jury Fame and Shame Awards.  I have followed the Fame and Shame Awards for several years, voted and keenly interested in the ‘winners’.  I also refer to the apps nominated in the ‘Digital Ninja’ category as the very reason health promotion

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A new meaning to ‘going viral’ in public health and health promotion

At one of my first speaking engagements on social media and health promotion I was asked this question: So, how can we make something go viral? Even the concept of making something go viral makes me chuckle when thinking about social media and health promotion as previously working in the blood borne virus field we were trying so hard to not make viruses, er, go viral.  Geeky virus joke. Sorry. Back to the question: “How can we make something go viral?” This person worked in local community setting, that is, in. a particular geographical area.  She was organising a local

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What health promotion can learn from GovHack

The Zockmelon team are big fans of The Apprentice UK, the version with the gruff-but-with-a-heart-of-gold Lord Alan Sugar. On the reality show, contestants work in teams bickering and sorting out their pecking orders in order to achieve something that would normally take months of work in an ordinary business environment. The closest thing to this for us was Unleashed Adelaide, the South Australian event for GovHack 2013. We had under 48 hours to complete a technical solution (such as an app or website) using data ‘unleashed’ by Government departments. However, GovHack represents far more than a competition. For people working

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