Health promotion, social media consulting

Posts Tagged health promotion.

Considering health equity and the digital revolution in practice (guest blog)

Guest post by Rachel Katterl Rachel Katterl is the Coordinator of Pozhet: The Heterosexual HIV Service in New South Wales and the Manager of the Women’s Health Service in the Sydney Local Health District. She has worked in public health for ten years in research, consultancy, policy development and frontline service delivery. She has a special interest in communicable disease, health equity and the health and wellbeing of Aboriginal and Torres Strait Islander Australians. Not that long ago, government health services were closed to the idea of ‘going online’.  We’re now increasingly seeing an acceptance of government to use online platforms,

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The Ice Bucket Challenge and what it means for health promotion

By Kristy Schirmer 2014 brought a new social media phenomenon to the world – the ice bucket challenge. Basically it involves tipping a bucket of ice water on one’s head, recording it on video and uploading to various social media platforms (typically Facebook which is the most popular platform in most countries). The challenge has become an endorsed fundraising and awareness raising campaign of Motor Neurone Disease Australia. You can read about it on their website: Even I’m surprised by how the ice bucket challenge has taken off. I have seen videos renowned and respected friends, colleagues, business associates, children,

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10 tips for using social media to promote health: reflections from Fertility Week (Guest Blog)

By Rebecca Zosel, Health Promotion Advisor, Victorian Assisted Reproductive Treatment Authority (VARTA). I recently had the privilege of managing a national fertility awareness campaign, which gave me the opportunity to engage with social media more intimately than before. I suspect like many Gen X’ers, I’m familiar with different platforms (i.e. Twitter, Facebook, LinkedIn) but was not au fait with using social media professionally, in order to promote health. My experience with Fertility Week confirmed my suspicion: social media is an extremely useful and cost-effective tool for targeting, reaching and engaging new audiences. As public health practitioners concerned with access and

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Networking and careers advice for health promotion

By Kristy Schirmer I recently sat on a panel for undergraduate health promotion students at the University of South Australia to provide some insight into health promotion careers and networking. Previous experience with students shows that it’s best to incorporate sessions on careers as part of lectures, tutorials or workshops to help ensure attendance. There was also a subtle side message about the ongoing juggle between parenting and work responsibilities as the lecture was scheduled when I was on mum duty. Hence, bubs had to come with! I love hearing about people’s jobs and careers. It was also a great

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SA Primary Health Care Practitioner Award 2014

By Kristy Schirmer I would like to thank the Australian Health Promotion Association and Public Health Association of Australia, SA Branches for the honour of receiving the SA Primary Health Care Practitioner Award for 2014. Both these organisations have been instrumental in my career development. Their professional support and advocacy work provides the inspiration and leadership needed to get through the difficult times working in a sector that’s been severely cut, especially recently. The award is named in recognition of the achievements of the South Australian Community Health Association (SACHA), which was an independent community health lobby group. The Association’s purpose was to

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What is co-working and what could it mean for health promotion?

By Kristy Schirmer Have you heard about co-working?  It’s where a range of professionals, in particular individuals/freelancers and small businesses work together in the same space to achieve their individual goals.  There is a special kind of osmosis, collaboration, cross-pollination of ideas and support of one another.  If you still don’t understand what I mean, this article and video from The Conversation offers a great description. I recently started working at Sass Place, Adelaide’s newest co-working space which is designed especially for women, with an on-site creche.  Being able to bring in my baby to work, and duck into the creche for a

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How to survive the health promotion apocalypse

By Kristy Schirmer It feels like we are in the midst of the health promotion apocalypse.  Programs that were once supposed to be significant investments to prevention have been suddenly cut.  Have zombies eaten the brains of politicians and decision makers who fail to see the benefits of investing in prevention? In the past few weeks with the announcement of the Federal budget we have seen programs cut with just a few week’s notice.  We are seeing evaluation planning and baseline data collection effectively wasted if follow up evaluation is not completed and disseminated.  Perhaps most devastatingly we are seeing

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A new way of working in health promotion – one year in

By Kristy Schirmer Zockmelon celebrates our first birthday since launching in May 2013. Yay us! This means it is time for some celebration and reflection. The way health promotion is done and by whom is changing.  The mass disinvestment of health promotion across a number of Australian states now means that health promotion work is being done by different kinds of people and sectors.  Increasingly specialised health promotion positions can be found in local government, by private providers such as us and of course in Medicare Locals (for now). My health promotion mentors have always advised me to ‘follow my

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Getting your event in the Twitterverse

By Kristy Schirmer Are you planning an event or conference?  Here’s all you need to know about how to have participants and presenters disseminating and networking using Twitter.  PS. This applies to any virtual events and webinars too, not just live events. Why? Tweeting at conferences helps to summarise and disseminate research and ‘take home’ lessons from sessions. It offers benefits for: People back in the office who are unable to attend to get a sense of the event and the issues discussed. For attendees/participants to consolidate their learning and ask questions. Not everyone likes a roving microphone. For

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Let’s talk about health promotion websites

By Kristy Schirmer First things first, yes websites are still important. Social media and apps have not taken over from websites.  Websites do not belong last century, they are still critical in 2014.  In fact, the truth is many apps probably didn’t need to be apps, they could be just as effective as mobile responsive websites. Now that we have gotten that out of the way, there are still things that make for good websites, and not so good websites. For health promotion sites that are for the general public (or your particular target audience), some of the following features are especially

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