Health promotion, social media consulting

Posts Tagged Facebook

Anzac Day Social Media – What should our organisation post?

By Kristy Schirmer   Are Anzac Day social media fails ‘Fresh in your Memories’?    If you are reading our humble little blog, there’s a good chance you are not part of an Australian supermarket duopoly. Rather you are most likely a health or community based service, small Government agency or other NGO.   If your organisation is nervous or unsure about what to post on social media on Anzac day there is good reason. Social media posting sans strategy (AKA posting content willy nilly) is a big risk.   Let’s talk about the pros and cons of putting out

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Social Media Case Study: Children of Parents with a Mental Illness national initiative

Huge thanks to Sarah Horwood, Online Manager, COPMI for sharing her insights with our blog readers. Background The Children of Parents with a Mental Illness (COPMI) national initiative promotes better outcomes for children who have a parent with a mental illness. We produce information for parents with mental illness, young people, their family and friends that complements interactive online training courses and resources for allied health professionals who work with them. The COPMI national initiative has a presence on Facebook, Twitter, YouTube, and more recently on LinkedIn. Whilst there are pros and cons to the use of each platform, Facebook is the most effective driver

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The Ice Bucket Challenge and what it means for health promotion

By Kristy Schirmer 2014 brought a new social media phenomenon to the world – the ice bucket challenge. Basically it involves tipping a bucket of ice water on one’s head, recording it on video and uploading to various social media platforms (typically Facebook which is the most popular platform in most countries). The challenge has become an endorsed fundraising and awareness raising campaign of Motor Neurone Disease Australia. You can read about it on their website: http://www.mndaust.asn.au/Get-involved/Ice-Bucket-Challenge.aspx Even I’m surprised by how the ice bucket challenge has taken off. I have seen videos renowned and respected friends, colleagues, business associates, children,

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Who I follow to keep up to date on social media

By Kristy Schirmer Every day I read one or more recent articles, blog posts or stats about social media. Most of the time, these are written for businesses in mind who have different objectives than public health organisations.  My job is to then translate social media tools and trends for public health purposes. The following are the people and pages I follow that I find the most helpful in keeping up to date on social media.  If you want to fully immerse yourself in social media as much as I do, you might like to check these out. In no

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Health Promotion – We need to talk

Health promotion has oft reflected that it needs to get better at talking outwardly, promoting its relevance to society and the bottom line of the government. However, it dawned on me recently that we also need to think about how health promoters, AKA health promotion type folk, talk to each other.  By that I mean inward, professional conversations, discussions or debates. I was talking to a public relations consultant recently and she remarked that she had to have a social media presence in particular on Facebook because that’s where her primary group of clients (mums who run businesses) hang out.

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Judging the big hitters: Faming and shaming how parents and children are targeted by advertising

Judging the big hitters: Faming and shaming how parents and children are targeted by advertising

I like to think of myself as reasonably media literate with a pretty good bullsh!t detector for marketing ploys.  I mean, I have a Master of Public Health and I watch the Gruen Transfer every week, that pretty much makes me an expert right? This year I was honoured to be invited on the judging panel of The Parents’ Jury Fame and Shame Awards.  I have followed the Fame and Shame Awards for several years, voted and keenly interested in the ‘winners’.  I also refer to the apps nominated in the ‘Digital Ninja’ category as the very reason health promotion

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A new meaning to ‘going viral’ in public health and health promotion

At one of my first speaking engagements on social media and health promotion I was asked this question: So, how can we make something go viral? Even the concept of making something go viral makes me chuckle when thinking about social media and health promotion as previously working in the blood borne virus field we were trying so hard to not make viruses, er, go viral.  Geeky virus joke. Sorry. Back to the question: “How can we make something go viral?” This person worked in local community setting, that is, in. a particular geographical area.  She was organising a local

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