Health promotion, social media consulting


Social Media Case Study: Children of Parents with a Mental Illness national initiative

Huge thanks to Sarah Horwood, Online Manager, COPMI for sharing her insights with our blog readers. Background The Children of Parents with a Mental Illness (COPMI) national initiative promotes better outcomes for children who have a parent with a mental illness. We produce information for parents with mental illness, young people, their family and friends that complements interactive online training courses and resources for allied health professionals who work with them. The COPMI national initiative has a presence on Facebook, Twitter, YouTube, and more recently on LinkedIn. Whilst there are pros and cons to the use of each platform, Facebook is the most effective driver

Keep reading

Considering health equity and the digital revolution in practice (guest blog)

Guest post by Rachel Katterl Rachel Katterl is the Coordinator of Pozhet: The Heterosexual HIV Service in New South Wales and the Manager of the Women’s Health Service in the Sydney Local Health District. She has worked in public health for ten years in research, consultancy, policy development and frontline service delivery. She has a special interest in communicable disease, health equity and the health and wellbeing of Aboriginal and Torres Strait Islander Australians. Not that long ago, government health services were closed to the idea of ‘going online’.  We’re now increasingly seeing an acceptance of government to use online platforms,

Keep reading

How to pitch an idea in 4 simple steps

By Kristy Schirmer Like most skills, pitching an idea is a learnable skill, not one that comes naturally. Ideas take many forms. Your idea might be: an app a resource an intervention tool a service a new position in an organisation a new policy direction.   Regardless of what it is and even if your idea is backed by irrefutable scientific evidence, at some stage you will need to pitch your idea to someone and win them over. It might not even be about gaining funding, it might just be about selling your idea to gain stakeholder engagement. So how do

Keep reading

The Ice Bucket Challenge and what it means for health promotion

By Kristy Schirmer 2014 brought a new social media phenomenon to the world – the ice bucket challenge. Basically it involves tipping a bucket of ice water on one’s head, recording it on video and uploading to various social media platforms (typically Facebook which is the most popular platform in most countries). The challenge has become an endorsed fundraising and awareness raising campaign of Motor Neurone Disease Australia. You can read about it on their website: Even I’m surprised by how the ice bucket challenge has taken off. I have seen videos renowned and respected friends, colleagues, business associates, children,

Keep reading

10 tips for using social media to promote health: reflections from Fertility Week (Guest Blog)

By Rebecca Zosel, Health Promotion Advisor, Victorian Assisted Reproductive Treatment Authority (VARTA). I recently had the privilege of managing a national fertility awareness campaign, which gave me the opportunity to engage with social media more intimately than before. I suspect like many Gen X’ers, I’m familiar with different platforms (i.e. Twitter, Facebook, LinkedIn) but was not au fait with using social media professionally, in order to promote health. My experience with Fertility Week confirmed my suspicion: social media is an extremely useful and cost-effective tool for targeting, reaching and engaging new audiences. As public health practitioners concerned with access and

Keep reading

Who I follow to keep up to date on social media

By Kristy Schirmer Every day I read one or more recent articles, blog posts or stats about social media. Most of the time, these are written for businesses in mind who have different objectives than public health organisations.  My job is to then translate social media tools and trends for public health purposes. The following are the people and pages I follow that I find the most helpful in keeping up to date on social media.  If you want to fully immerse yourself in social media as much as I do, you might like to check these out. In no

Keep reading

Networking and careers advice for health promotion

By Kristy Schirmer I recently sat on a panel for undergraduate health promotion students at the University of South Australia to provide some insight into health promotion careers and networking. Previous experience with students shows that it’s best to incorporate sessions on careers as part of lectures, tutorials or workshops to help ensure attendance. There was also a subtle side message about the ongoing juggle between parenting and work responsibilities as the lecture was scheduled when I was on mum duty. Hence, bubs had to come with! I love hearing about people’s jobs and careers. It was also a great

Keep reading

SA Primary Health Care Practitioner Award 2014

By Kristy Schirmer I would like to thank the Australian Health Promotion Association and Public Health Association of Australia, SA Branches for the honour of receiving the SA Primary Health Care Practitioner Award for 2014. Both these organisations have been instrumental in my career development. Their professional support and advocacy work provides the inspiration and leadership needed to get through the difficult times working in a sector that’s been severely cut, especially recently. The award is named in recognition of the achievements of the South Australian Community Health Association (SACHA), which was an independent community health lobby group. The Association’s purpose was to

Keep reading

What do social media and moving house have in common?

By Kristy Schirmer We recently moved house. With two little kids. I can sense your sympathetic looks as you read this. Amid the chaos,  I realised that not only do social media and health promotion have a lot in common, but so do social media and moving house. Here’s why: Both cost time AND money. Need I say more. Outsourcing is an option but it has risks. You can outsource your packing, removalists and even your unpacking, but unless your removalists are well briefed you can end up with a new house with all the wrong things and all the wrong places.

Keep reading

What is co-working and what could it mean for health promotion?

By Kristy Schirmer Have you heard about co-working?  It’s where a range of professionals, in particular individuals/freelancers and small businesses work together in the same space to achieve their individual goals.  There is a special kind of osmosis, collaboration, cross-pollination of ideas and support of one another.  If you still don’t understand what I mean, this article and video from The Conversation offers a great description. I recently started working at Sass Place, Adelaide’s newest co-working space which is designed especially for women, with an on-site creche.  Being able to bring in my baby to work, and duck into the creche for a

Keep reading
Subscribe now for the latest on health promotion and technology